Kambani Yefodya yeUS Juul Inochengetedza Mari Yekunzvenga Kubhuroka, Zvirongwa Zvekumisa Vanosvika makumi matatu muzana evashandi.

The Wall Street Journal yakashuma munaNovember 11 kuti USe-fodyamugadziri Juul Labs akagamuchira jekiseni remari kubva kune vamwe vekutanga vanoisa mari, vakadzivirira kubhuroka uye kuronga kucheka chikamu chimwe muzvitatu chevashandi vepasi rose, mumwe mukuru akadaro.

Juul anga achigadzirira kubhuroka faira sezvo kambani ichipokana nevamiriri vemubatanidzwa kuti zvigadzirwa zvayo zvingarambe zvichitengeswa mumusika weUS.Juul akaudza vashandi nemusi weChina kuti nekupinzwa kwemari nyowani, kambani yakamisa gadziriro dzekubhuroka uye iri kushanda muhurongwa hwekudzikisa mutengo.Juul anoronga kutema mabasa angangoita mazana mana uye kuderedza bhajeti rayo rekushandisa ne30% kusvika 40%, vakuru vekambani vakadaro.

Juul anodana chirongwa chekudyara uye chekugadzirisa zvakare nzira yekumberi.Kambani iyi yakati chinangwa chekutsvaga mari ndechekuisa Juul padanho rakasimba rezvemari kuti irambe ichishanda, ienderere mberi nehondo dzayo neUS Food and Drug Administration (FDA), uye kuenderera mberi nekuvandudza chigadzirwa uye kutsvagisa kwesainzi.

FDA Juul

Juul akaberekwa muna 2015 uye akazova nhamba yekutangae-fodyabrand mukutengesa muna 2018. Muna Zvita 2018, Juul akagamuchira madhora bhiriyoni gumi nemaviri mumari kubva kuAmerican kambani yefodya yeAltria Group, uye kukosha kwaJuul kwakakwira kusvika kumadhora 38 bhiriyoni.

Zvinoenderana neruzhinji mishumo, kukosha kwaJuul kwadzikira zvakanyanya nekuda kwekuomeswa kwemitemo yepasirese.e-fodyamarket.

Reuters yakashuma mukupera kwaChikunguru kuti hofori yefodya yekuUS yeAltria yakawedzera kudzikisa kukosha kwechikamu chekambani yefodya yeJuul kusvika pamadhora mazana mana nemakumi mashanu emamiriyoni.

Mishumo yeruzhinji inoratidza kuti pakupera kwa2018, Altria yakatenga 35% chikamu muJuul kwemadhora gumi nemaviri emadhora.Kukosheswa kwaJuul kwakakwira kusvika kumadhora mazana matatu nemasere emadhora, uye yakapa madhora mabhiriyoni maviri ekupa mubayiro vashandi vanopfuura chiuru nemazana mashanu.Paavhareji, munhu wega wega akagamuchira $ 1.3 miriyoni ekupera kwegore bhonasi.

Zvichienderana nedata riri pamusoro, mushure memakore matatu nehafu, kukosha kwaJuul kwadzikira ne96.48%.


Nguva yekutumira: Nov-14-2022